Head designer Louise Flanders has been working with wire for the last 11 years. She used to work with clay to relax between flights as one of BA’s Cabin Crew. She became frustrated by the time constraints that working with clay imposed and the lack of opportunity to change her work once finished. She stumbled upon wire while trying to improve a teapot commission. She first started to hand-make greetings cards and then began to supply regional hotels and restaurants with table decorations that enhanced the dining experience.

She then began to research the market and saw that the amount of artists working in wire was limited, and she wanted to be at the forefront of a new and exciting medium.

By Louise was formed 3 years ago with the aim to be one of the leading wire-work design houses and manufacturers, that hand produces all of its work.

Today we are supplying such well known brands as Center Parcs and the Hilton Hotel Chain, becoming a key supplier to many industries as well as offering consumers a different gift option.

Louise says “Ever since I was a little girl I have had the desire to make things. Clothes for my dolls and presents for all the family – like many girls. Even with growing up and starting to work my love of making things in new and different ways has continued and my enjoyment remains the same.

On a holiday to St. Ives a few years ago I went into a bead shop and became inspired by all the lovely colours and shapes of the beads, two hours later I left with a DIY book on jewellery making. Although I loved making the jewellery I loathed making the clasps. Without the clasps I was left with beads and some jewellery wire. A friend’s birthday was coming up and I decided to make her a card, the beads threaded through the wire easily and the wire was pliable and went into any outline shape my pencil could draw.

From that moment on I started to develop my wire-work. The permanency of the image once made is strong, it stays in shape making glueing and sticking easy. The options are endless I continually find new and different ways of wire-working. I love the simplicity and elegancy of the wirework, making images as complicated as I like and by just changing the colour of the beads and wire the wirework can take on so many different themes. Wire-work is beautifully simple and easily understood – once you know how!”